The companys marketing mix is extremely diverse in all 4ps of marketing which has resulted in a great level of competitive advantage. Further in the research we will see how samsung recognizes every need in the market and how it offers products for different customer segment. Samsung is a south korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. Remember, the purpose of the marketing mix is to find the right combination of product, price, promotion, and distribution place so that a company can gain and maintain advantage over competitors. Samsung s strategies for growth show great attention in the marketing concepts. Apple is a renowned technology brand, recognized globally for its focus upon technological innovation. This is the comprehensive report that contains the components of marketing plan of nike inc. The marketing mix of samsung galaxy discusses the 4ps of samsung galaxy series, which was responsible for the brand building of samsung smartphones. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. Product mix of samsung products lcd and led panels mobile phones semiconductors televisions others oled amoled 100. Samsungs marketingmix strategies from the 1980s to 2003 essay 1825 words 8 pages introduction the case study represents the samsungs marketingmix strategies from 1980s to 2003 in the.
Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. Samsungs marketingmix strategies from the 1980s to 2003. All of these channels are most likely created to make the brands reach greater, but conversely, they can end up diluting the brands consistency. Marketing mix of samsung marketing mix of samsung 4p of. Product, price, promotion and place these are four elements of the marketing mix. Through pricing, the organization manages to support the cost of production, the cost of distribution, and the cost of promotion. The interaction between the price, product, place and promotion has far reaching effects on the companys long term strategy. Marketing mix of samsung analyses the brandcompany which covers 4ps product, price, place, promotion and explains the samsung marketing strategy. Started as a small trading unit in 1938, samsung gradually expanded its. Aug 07, 2014 after product, pricing plays a key role in the marketing mix. Marketing mix and marketing strategy of samsung galaxy s9. Market segmentation and marketing mix of lg and samsung. The marketing mix model can be used to help you decide how to take a new offer to market. The brand image driver for samsung are the samsung smartphones such as the samsung note series or the samsung galaxy series.
The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, value chain analysis and mckinsey 7s model on samsung. Apple is known for its smart and elegant promotions. Samsungs marketingmix strategies from the 1980s to 2003 essay 1825 words 8 pages introduction the case study represents the samsungs marketingmix strategies from 1980s to 2003 in the attempt to redefine its brand globally namely the product diversification, development and differentiation strategies. As of 2020, there are several marketing strategies. Swot analysis of samsungs marketing plan publish your. However, this report will be concentrating on the four core marketing mix elements of product, price, promotion and place. Place plays a very crucial role in the 4ps of the marketing mix of samsung. Huawei is a leading technological company and a rival of apple, samsung and other leading smartphone makers.
Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with olympic games and asian games for many years. Recently, samsung has emerged as a popular brand in the market. Marketing mix of samsung 4ps of marketing mix of samsung. Samsung marketing strategies promotional strategies of samsung. Marketing mix mkt421 june 12, 20 marketing mix this paper is going to discuss the marketing mix, also known as the 4 ps. Stps the commercial of samsung electronics water less washing machine shows samsung electronics employing the core components of the marketing mix to achieve its marketing objectives. Samsung marketing strategies promotional strategies of. Samsung came with some fancy mobile phones especially for girls and cheaper touch screen stylish phones so that everyone can enjoy touch screen. Both, creative products and excellent service delivery provide a very personalised customer service. The marketing managers at samsung need to make an appointment with the board of directors for the purpose of discussing the present progress of the situation and also employing the action plans for. Samsung marketing mix samsung 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion.
It believes that ethical management is not only a tool for responding. In the marketing mix of samsung, it is clear that samsung has an amazing product portfolio and at the same time has excellent pricing. Smartphones industry is concerned about the marketing and promotional strategies, however, for the marketing and promotional mix, samsung smartphone is focused on the marketing mix so that the products of the company can be known by the customers as the customers should have the brand awareness. Samsung has tieups with large as well as small retail giants like chroma, vijay sales.
We can divide the pricing strategies and match it with the products that it is used for skimming price samsung s smart phones are one of the best in the market and are the market leader in terms of the features and usps that they provide. The major focus of the company is on its product and differentiating the products from those of competitors. Grace three words which are quite synonymous for apple inc. Marketing mix of samsung 4p of samsung marketing91. Marketing mix of samsung analyses the brandcompany which covers 4ps product, price, place, promotion. Mar 10, 2019 the marketing mix of apple inc discusses the apple company marketing mix and how the company has delighted its customers over the years. Swot analysis of samsungs marketing plan francis marete term paper business economics offline marketing and online. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. Just like other smartphone brands, the marketing strategy of samsung also follows channel marketing as the distribution medium for its products. Thats what we found out from pio schunker of samsung s global head of integrated marketing watch more at. Since samsung is into various electronic products ranging from mobile phones to house hold appliances, it doesnt apply a specific product strategy or fit into a. Samsung marketing strategies samsung uses different approaches and strategies for its promotion so customers attract toward the brand and buy its products. The traditional 4ps of product, promotion, prices and place remain but three additional variables people, physical evidence. Marketing mix of samsung free download as word doc. Marketing begins with the very thought of the product. Because of its presence in different product categories, samsung uses various pricing strategies. Started out a small trading company in 1938, samsung slowly and steadily tried its hands in different other sectors like insurance, retail, telecommunications, construction and then finally. In the case of samsung, the tactics adopted to satisfy some of the marketing mix elements might be considered to be. Instead of starting with the product, the mix focuses on the consumer and his or her needs.
Thats what we found out from pio schunker of samsungs global head of integrated marketing watch more. But samsung is represented by samsung usa, samsung mobile, samsung tv, samsung uk, etc. Instead of making the product and then trying to make it fit to the. Apr 19, 2020 marketing mix of lg analyses the brandcompany which covers 4ps product, price, place, promotion and explains the lg marketing strategy. The key method of the company for implementing of the marketing mix. Recommending a marketing mix for a product or service executive summary in this research, my main direction is analysis samsung galaxy rounds. Marketing strategies of samsung linkedin slideshare. Samsung executive marc mathieu is sitting in his office in lower manhattan the day before the muchanticipated release of the companys new galaxy s8.
Its product range covered all the categories in the consumer electronics and home appliances. In the marketing mix, the term product means the solution that the customer wants and needs. Definition of marketing mix marketing mix definition. Companies have to come up with strategies to sell their products, and coming up with a marketing mix is one of them. Samsungs strategies for growth show great attention in the marketing concepts.
Marketing mix of samsung understanding the 4ps of marketing mix of samsung not long ago, samsung wasnt as popular a brand as we know it today. Lawrence ng sometimes, the simplest things are the most effective solution. It is a marketing tool that combines a number of components in order to strengthen and solidify a products brand and to help sell the product or service. Therefore, this report intends to explore the various internal and external factors which shape the business strategy and tactics of the retailer, through the use of.
Strategic analysis and marketing strategy for samsung. The marketing mix of apple inc apple marketing mix. Pdf marketing plan samsung 3d television monik hardy. Elizabeth wambui samsung smartphone marketing strategy. Marketing mix of apple marketing strategy of apple. Marketing mix introduction introduction to business. How prezi does project status updates with a distributed workplace. Samsung marketing mix samsung 7ps of marketing research.
Understanding the marketing mix of smartphone market from the consumer point of view rahul kumar singh, abhishek mittal, anvay pandey abstract. The brand image driver for samsung are the samsung. Dec 04, 2017 samsung marketing mix samsung 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Background of samsung electronics company marketing essay background of samsung electronics company marketing essay samsung electronics is a south korean. Whether you are considering a new or existing offer, follow the steps below help you define and improve your marketing mix. The purpose of this article to understand the marketing mix of the smartphone from consumers point of view, that is consumers expectations from a smartphone.
Jul 02, 2018 marketing mix of samsung understanding the 4ps of marketing mix of samsung not long ago, samsung wasnt as popular a brand as we know it today. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Marketing mix theoretical aspects margarita isoraite 1 1 department of international business, vilniaus kolegijauniversity applied sciences, lithuania doi. Pdf background of samsung electronics company marketing. Marketing mix of samsung galaxy, samsung galaxy marketing mix. Integrated marketing communication strategies of apple and. Samsung 7ps of marketing places greater emphasis on product element of the marketing mix, compared to other elements such as process, people and physical evidence. Samsung marketing communication mix researchmethodology. It is an innovative brand, known for bringing excellent television models and galaxy smartphones. Apr 06, 2016 product promotion price 4ps in marketing place 10. Therefore, the marketing strategy of the company is strong and it helps the firm to grow and make progress in multiple aspects. Marketing mix of samsung samsung samsung electronics free. The enterprise business segment of huawei builds a digital infrastructure platform by using new ict technologies including cloud computing, softwaredefined networking, big data and. Samsung mobile samsung electronics mobile division operates in one of the most competitive markets of the world according to the us federal.
Further marketing mix like price, promotion, product, place have a good way to reach the target market by the selecting of above marketing goals. Check out the marketing mix of samsung and how the 4ps of marketing mix of samsung is helping them to create a brand that is loved by. Marketing mix of samsung 4p of samsung samsung has a vast product portfolio and its presence is in several different product categories. The study will finalize by analyzing consumer perception on the marketing strategy used by samsung on its smartphone products. May 16, 2019 learn more about huawei company through this marketing mix. But what helped samsung become an industry leader it was mainly the marketing strategy of samsung. Nov, 2018 samsung marketing strategies samsung uses different approaches and strategies for its promotion so customers attract toward the brand and buy its products. Marketing plan samsung 3d television 1 marketing plan samsung 3d television bus 620. The visionary leadership of steve jobs had helped apple take its initial steps towards global fame and after him, now under the leadership of tim cook, apple has seen fast growth in recent years. The secret behind samsungs marketing strategy youtube. In the marketing mix of samsung, it is clear that samsung has an amazing product portfolio and at the same time has excellent pricing strategies.
Samsung electronics products are designed in 6 global design centres and manufactured in 53 global production bases. A report analysis on marketing plan of samsung galaxy s8. Marketing mix of lg analyses the brandcompany which covers 4ps product, price, place, promotion and explains the lg marketing strategy. Understanding the marketing mix of smartphone market from the. The product that is developed is made in such a way that it suits the consumers needs and wants. Samsung galaxy s9 marketing mix and marketing strategy samsung electronics is a world famous technology brand that is also among the leading makers of smartphones. Samsung marketing planning and promotional strategy. Samsung product promotion strategy 1163 words bartleby. Jan 08, 2018 samsung group report contains a full analysis of samsung marketing communication mix and samsung marketing strategy in general. Therefore, this report intends to explore the various internal and. Managerial marketing week 6 assignment catrice monik hardy.
Samsungs global marketing boss says innovation and a focus on emotionallydriven marketing has helped the brand bounce back following a difficult 2016. Marketing mix of apple marketing strategy of apple sophisticated. Samsung marketing mix 4ps samsung marketing strategy mba. Product mix of samsung products lcd and led panels mobile phones semiconductors televisions others oled.
Understanding the marketing mix of smartphone market. Samsung marketing mix samsung 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. The reason for this importance is that where the rest of the elements of the marketing mix are cost generators, price is a source of income and profits. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. These variables are often referred to as the four ps. Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. Samsungs marc mathieu named one of adweeks most techsavvy chief marketing officers on monday, march 12, marc mathieu, chief marketing officer for samsung electronics america, was. According to cnet, samsung spent 15 percent more than apple on u. These four elements of the marketing mix should be. Oct 21, 2014 one of the major reason for samsungs success in indian market its effective distribution system and after sales service 6.
1552 8 1297 792 26 1434 19 535 341 1649 563 160 169 134 245 717 1322 535 973 168 1197 15 1093 63 1085 543 512 426 1400 21 814 882 150 1345 572 303 630 145